
Monday, November 23, 2026 · 5:00 PM – 7:30 PM
Monday, November 23, 2026
5:00 PM – 7:30 PM
Christmas on Third: Thanksgiving Week on Third Street South
Thanksgiving Week is when the magic begins on Third Street South. Naples’ iconic shopping and dining district comes alive with holiday music, twinkling lights, festive shopping, and, yes, snow!
Join us for the 49th Annual Christmas on Third, a month-long celebration of holiday happenings for the whole family.
Thanksgiving Week: Holiday Magic on Third
Starting Thanksgiving Week, Third Street South transforms into a festive holiday destination where you can shop, dine, listen to live music, watch the snow fall, and soak up the magic of the season.
From Tuesday through Saturday, the neighborhood will be filled with the sights and sounds of Christmas.
Live Music: 5–8 PM
Snowfall: 7 PM
Shops Open: Until 7 PM
Thanksgiving Day: No programming
Come early for dinner or holiday shopping, stay for the music, and gather the family for the 7 PM snowfall—a little winter magic in the heart of Naples.
Exciting News: Third Street South Is a North Pole Delivery District
Santa has officially put Third Street South on his holiday route. The North Pole Elves have named Third Street South a North Pole Delivery District, bringing a brand-new holiday tradition to the neighborhood.
Children can pick up an official Letter to Santa at participating shops, write their Christmas wishes, and deliver their letters to one of Santa’s official mailboxes:
Fleischmann Plaza near Gattle’s
Santa’s Workshop near Sea Salt
Then Santa’s Elves will choose one lucky boy or girl to receive a special surprise, delivered in true North Pole style.
Letters to Santa available November 25–December 23 at select retail stores throughout the district.
And Then… Let There Be Light
The holiday season officially kicks off with the Naples Tree Lighting on Monday, November 23 from 6–9 PM, when Third Street South closes to traffic for a festive evening of holiday celebration.
Make Third Street South your Thanksgiving Week holiday tradition. Come for the snow, stay for the music, shop local, dine out, and make a little Christmas magic together.
Monday, November 23, 2026
5:00 PM – 7:30 PM











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